Functionality Of Cooler Marketing

Cooler Marketing allows brand owners to promote exclusively to ABC1 customers.

Exclusively Cost Effectively Enabling accurate and primary consumer targeting Tailoring to a product or business segment Flexibility, adapting the core communication to suit the customer's needs

Exclusively

Cooler Marketing guarantees brands owners sole promotional space on the Coolers for the duration of the campaign. Unlike conventional advertising media, there is no advertising clutter with Cooler Marketing.

Cost Effectiveness

A typical advertising campaign can range from as little as £1 per week per Cooler. Thus delivering a cost of Impact for ABC1's at less than 1 pence per Impact - delivering unparalleled value for media buyers.

Segmentation and Targetting

Advertising packages can be bought upon a specific postcode area, drive time from the place of business and/or by category of business.

Category

Should a client specify a particular business category, then Cooler Marketing guarantees they will deliver the promotional message exclusively to that business group. The standard industry sectors are:

Solicitors & Legal services Accountants IT Media & Marketing Financial Services Healthcare Travel Retailers