Background To Company

Cooler Marketing is the exclusive broker between the water distribution industry and the advertising community. Cooler Marketing sells the promotional space on water coolers and accompanying drinking cups, leveraging the growing trend of the placement of water coolers distributed in over thousands of businesses across the UK.

Cooler Marketing has been established in direct response to clients demands, wherein this unique medium enables the communication of impactful branding opportunities, on a frequent basis, targeting an intimate and passive ABC1 audience. Advertisers want to promote their message in an environment that is free of advertising clutter, whilst providing a clear visible platform to reaffirm the promotional message. Cooler Marketing provides that stage for Advertisers.

Advertisers targeting ABC1's, have historically spent large percentages of their budgets inefficiently reaching a secondary C2DE's market. ABC1's are notoriously expensive and difficult to reach, due to their busy lifestyles and limited consumption of traditional media channels like television, radio and mainstream press.

Torquil Mathewson and Phil Grady who set up Cooler Marketing have accumulated over 25 years at a variety of senior executives roles within client, agency and media owner environments.